# ClosedLoop AI vs airfocus · Counted, Not Estimated > In airfocus the numbers behind the score are estimates your team typed in. ClosedLoop AI counts them, and ranks by the revenue at stake in your CRM. --- [Skip to main content](#main-content)Compare · ClosedLoop AI vs airfocus # airfocus ranks your roadmap on numbers somebody typed . ClosedLoop AI reads every customer conversation you already have, calls, tickets and surveys, and ranks what to build by the revenue at stake, connected to the deals and renewals in your CRM. Nobody estimates the inputs. airfocus is a prioritization tool: you pick a scoring framework, set the weights, and it ranks your feedback by that formula. Then somebody has to fill in the numbers it multiplies. Reach 8, impact 3, confidence 70 per cent, typed by people who are guessing, and the roadmap that comes out is only as good as the guesses that went in. [Start free](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://closedloop.sh/contact) No credit card · SOC 2 Type II · ISO 27001:2022 What the estimates miss ## Where the estimates cost you. A priority score looks like a measurement. It is arithmetic on numbers your team guessed. 01 The inputs ### A score looks measured. It's arithmetic on guesses. airfocus Pick RICE, pick weighted scoring, or design your own, then set every criterion and weight. The priority number that comes out looks like data, but it is the assumptions you chose wearing a decimal point. ClosedLoop AI The inputs are counted, never typed: how many customers raised it, which deals and renewals ride on it, what it costs when it breaks. The scoring model ships working, and your customers' money sets the order. 02 Loud, not worth ### Top-requested is not most-revenue-at-risk. airfocus It surfaces the highest-volume themes, the most-requested features. Volume tells you what's loud, and weighting by revenue means wiring in Salesforce and building the scoring field yourself. ClosedLoop AI Every insight already carries the deal or renewal behind it. The big renewal that raised something once outranks two hundred free-tier upvotes, automatically, with no field to maintain. 03 The vote ### A scoring session is not an answer. airfocus Alignment is a scoring session. Each stakeholder enters an estimate and the tool tallies the votes. Better than the loudest voice in the room, but it is still your team's guesses, tallied. ClosedLoop AI The ranking is measured, not voted. What customers said, how many said it, the revenue behind them, the competitor they named. You defend the call with evidence, not a session. 04 The drift ### Set the weights in January. Rank by January all year. airfocus The framework you built is frozen. A competitor launches, your biggest account's priorities shift, the market moves, and the score keeps ranking by weights you set months ago until you notice and re-tune every one by hand. ClosedLoop AI Nothing to re-enter. The ranking re-reads every new conversation and re-prices against your live CRM, so it moves the day your customers do, not the day you remember to update a formula. The payoff · Ask instead ## Ask what to build. Nobody estimated anything. You ask, and this comes back. **The honest bit:**if you want a modular tool where you design the scoring frameworks, configure the hierarchy to match how you work and shape the roadmap around it, that is what airfocus is for. We ship the scoring model and you can adjust its weights, but nobody on your team ever types the numbers it runs on. Switching ## Nothing to rebuild. Nothing to move. ClosedLoop AI reads your calls, tickets and surveys at the source and connects to your CRM, so nothing in airfocus needs to move. Questions ## Questions product teams ask. ### Doesn't airfocus already read feedback and have AI now? It does. An agent reads your feedback and tickets, and there's AI throughout. What happens next is the difference: everything it reads lands in a scoring framework you picked and tuned, and rises by how often it was requested. The difference is what the framework runs on. Ours is fed by counted evidence and the revenue in your CRM, never by numbers your team estimated. ### How do you decide what to build? By the revenue at stake, computed from your CRM. In airfocus, revenue counts only if somebody typed it into the formula and kept the weighting current. Here every insight arrives already connected to the deals and renewals behind it, so what a problem costs sets its place, not the weight you gave it. ### What do we do when stakeholders disagree on priorities? Put the evidence in the room instead of the estimates. When every item shows what customers said, how many said it, which competitor they named and what revenue rides on it, the argument shifts from whose number wins to what the money says. Alignment gets faster when there's nothing to vote on. ### Can teams outside product use it? This is where counted inputs pay off twice. A priority score built from estimates only means something to the people who agreed on them, so everyone else is asked to trust a number they had no part in. Revenue needs no such briefing: sales, success and leadership already work in it, so the ranking is the first roadmap artifact they can argue with on equal footing. ## Stop estimating. Start asking. Connect your calls, tickets and CRM. Nobody types an estimate, and every insight comes back ranked by the revenue at stake. [Start free](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://closedloop.sh/contact) No credit card. Your first ranked insights in minutes. --- ## More Information - Website: https://closedloop.sh - Documentation: /docs - Pricing: https://closedloop.sh/pricing - Contact: https://closedloop.sh/contact