About Dexari
Dexari is a fast-growing on-chain trading platform that simplifies decentralized trading for retail and professional users. With a rapidly expanding community on Discord, Telegram, and X, Dexari's product team faced the challenge of managing thousands of pieces of feedback each week.
The Challenge
- The crypto market moves fast; feature relevance can shift overnight.
- Dexari's product and support teams were buried in fragmented user feedback across multiple channels.
- Feature requests lacked context, and prioritization relied heavily on gut feeling.
"The crypto market moves fast, and with Dexari's rapid growth there's no room for mistakes."
- Zac Barron, COO, Dexari
The Solution: ClosedLoop AI
Dexari implemented ClosedLoop AI to automatically aggregate and analyze feedback from Discord, Telegram, support, and calls.
ClosedLoop's AI identified recurring product signals, tied them to business impact, and surfaced actionable insights directly into Linear.
What ClosedLoop AI delivered:
- Unified feedback from all sources in one structured view
- Automatic detection of high-impact product themes (e.g., UX friction, liquidity depth, order latency)
- Clear, evidence-based insights for product prioritization
- Instant sharing of data-driven insights within the team
"ClosedLoop AI turned the flood of user feedback into clear product signals we could act on instantly."
- Zac Barron, COO, Dexari
The Results
✅ Faster Roadmap Decisions – Prioritization cycles dropped from weeks to days
✅ Shared Visibility Across Company – Everyone sees the same source of truth
✅ Higher Confidence in Features – Focus shifted to validated problems, not noise
✅ Faster Market Response – Reduced risk of shipping features that miss user needs
Why It Matters
In crypto, speed is survival. ClosedLoop AI gave Dexari the signal clarity needed to outpace the market - helping the team build features that traders actually use and love.