Feature D · Competitive

Know where you lose, and to whom.

Which alternatives come up, in which deals, and what customers say about them in their own words.

ClosedLoop AI builds your competitive landscape from your own conversations and CRM: where each alternative wins, where you do, the wedge it uses, and the revenue at stake. It refreshes as new conversations land. Nobody writes a battle card.

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The landscape
High
Medium
Low
Watch

Fills with the alternatives your own customers name, ranked by the revenue at stake behind each one.

What you get

Battle cards that build themselves.

Competitive intelligence as a live surface, not a deck someone wrote in March and nobody maintains.

01

A live landscape

The picture refreshes as new conversations land, without anyone scheduling the battle card rewrite that never happens.

02

Grounded in your deals

What customers actually said about each alternative in your calls and CRM, not analyst guesses or reviews from someone who never bought.

03

Threats, watched early

An alternative that keeps coming up unprompted goes on the watch list before you start losing to it, not after.

How it works

From scattered mentions to a ranked landscape.

Step 01 Connect CRM and calls

Read-only to start, nothing to install. The landscape builds from what you already have.

Step 02 The agent listens for alternatives

Every mention of a competitor or workaround, across every conversation and note.

Step 03 Ranked by what you'd lose

Each alternative carries its deal context, the wedge it uses, and the revenue at stake.

Step 04 Read it anywhere

Mid-call from Slack, on the deal record, in the dashboard, or over the MCP.

Where it lives

On the call. In the pitch. In the deal review.

Sales pulls a competitive read mid-call. Product sees the landscape shift. Same evidence, different surface.

And the dashboard, always. Same evidence on every surface.

See your competitive landscape.

Connect your CRM and calls, and read what your customers already said about the alternatives.

No credit card. A live workspace in minutes.