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ClosedLoop AI Amplitude logo Amplitude

See what users do and hear why they do it — in one platform

Amplitude shows you what users do in your product. ClosedLoop AI tells you why. When you send product intelligence into Amplitude, every funnel drop-off, every retention curve, and every cohort analysis gets a layer of qualitative context — the customer conversations that explain the behavior your charts already show.

Read-only to start. Recent history backfilled on day one.

The integration Amplitude Analytics & BI
DirectionAmplitude → ClosedLoop AI
AccessRead-only
Backfill12 months, day one
SyncContinuous
StatusActive

What you get

What Amplitude can tell your product team.

ClosedLoop AI reads your Amplitude data and turns it into product insight you can act on. No one has to review it, and nothing gets lost.

01

Behavioral Context

Your funnels show where users drop off. ClosedLoop AI adds what they said about it. When 30% of users abandon onboarding at step 3 and 14 customers independently told your CS team that step was confusing, the data and the voice converge into one actionable insight.

02

Sentiment-Enriched Cohorts

Group users not just by what they clicked, but by what they expressed. Create cohorts that combine behavioral patterns with feedback themes — power users who requested a feature, churned accounts that mentioned a specific frustration, trial users who asked about pricing on a call.

03

Retention Drivers Explained

Retention curves tell you who stays and who leaves. Customer feedback tells you why. ClosedLoop AI maps qualitative insights to retention data so you see that accounts mentioning 'integration gaps' churn at 2x the rate — and you can act before the next cohort follows the same path.

04

Feature Impact Validation

Ship a feature, watch the metrics, and hear what customers say about it — all in one view. ClosedLoop AI sends post-launch feedback directly into Amplitude so you can correlate customer sentiment with adoption curves, engagement metrics, and conversion changes.

Who you'll hear from

The voices on Amplitude.

The customer profiles that show up on this channel, and the intelligence each one reveals.

Profile

Product Managers

PMs who live in Amplitude daily now see qualitative context alongside behavioral data — understanding not just that a feature is underused, but hearing customers explain exactly why.

Profile

Data Analysts

Analysts who build dashboards and segment users can now enrich their analyses with structured feedback data — adding a qualitative dimension to every chart, cohort, and funnel.

Profile

Growth Teams

Growth leads running experiments and optimizing funnels gain customer voice context for every metric — understanding the human reasons behind conversion changes and drop-off patterns.

Profile

Executive Leadership

Leaders reviewing product health dashboards see customer sentiment trends alongside usage metrics — a complete picture of product performance that numbers alone cannot provide.

How the data flows

What Amplitude holds becomes what your roadmap reads.

ClosedLoop AI reads from Amplitude and turns each part into something your product team can act on.

Conversations, records, and messages Product insights in the customer's own words
Who said it, and their role The customer and the role behind each insight
Account and deal context The revenue weight behind every request
When it happened How a theme moves over time
What came up Competitor mentions and churn risk, caught early

Read-only to start. No tagging, no manual review.

What changes

What changes when you connect Amplitude.

01

Automate feedback delivery into Amplitude — qualitative context appears alongside behavioral data without manual tagging

02

Funnel drop-offs explained by real customer language, not guesswork from product teams

03

Retention analysis enriched with the specific frustrations and requests driving churn

04

Feature launches validated with both usage metrics and customer sentiment in one view

05

Cohort analyses that combine what users do with what they say for complete product intelligence

06

Executive dashboards that tell the full story — metrics and the customer voice behind them

Setup

Connected in minutes, useful on day one.

Connect Amplitude

Authorize in one click. Read-only to start, nothing to install.

Backfill

ClosedLoop AI reads your recent history straight away, so you start with insights, not an empty screen.

Insights land

Requests, competitor mentions, and risks arrive grouped and ranked. No tags to maintain.

Act anywhere

Read them in the dashboard, get them in Slack, or query them from your AI assistant over the MCP.

Read what your customers already told you on Amplitude.

Connect in minutes and start surfacing product insights from your Amplitude data.

Read-only to start.