Amplitude + ClosedLoop AI
Analytics & BI
See what users do and hear why they do it — in one platform
Amplitude shows you what users do in your product. ClosedLoop AI tells you why. When you send product intelligence into Amplitude, every funnel drop-off, every retention curve, and every cohort analysis gets a layer of qualitative context — the customer conversations that explain the behavior your charts already show.
Amplitude is a leading product analytics platform that tracks user behavior across web and mobile applications. It provides funnel analysis, retention tracking, cohort segmentation, AI-powered insights, and experimentation capabilities to help product teams understand how people use their products.
What You Discover
Product intelligence that only surfaces when AI processes every Amplitude conversation at scale.
Behavioral Context
Your funnels show where users drop off. ClosedLoop AI adds what they said about it. When 30% of users abandon onboarding at step 3 and 14 customers independently told your CS team that step was confusing, the data and the voice converge into one actionable insight.
Sentiment-Enriched Cohorts
Group users not just by what they clicked, but by what they expressed. Create cohorts that combine behavioral patterns with feedback themes — power users who requested a feature, churned accounts that mentioned a specific frustration, trial users who asked about pricing on a call.
Retention Drivers Explained
Retention curves tell you who stays and who leaves. Customer feedback tells you why. ClosedLoop AI maps qualitative signals to retention data so you see that accounts mentioning 'integration gaps' churn at 2x the rate — and you can act before the next cohort follows the same path.
Feature Impact Validation
Ship a feature, watch the metrics, and hear what customers say about it — all in one view. ClosedLoop AI sends post-launch feedback directly into Amplitude so you can correlate customer sentiment with adoption curves, engagement metrics, and conversion changes.
Who's Talking on This Channel
The customer profiles you hear from on Amplitude — and the intelligence each one reveals.
Product Managers
PMs who live in Amplitude daily now see qualitative context alongside behavioral data — understanding not just that a feature is underused, but hearing customers explain exactly why.
Data Analysts
Analysts who build dashboards and segment users can now enrich their analyses with structured feedback data — adding a qualitative dimension to every chart, cohort, and funnel.
Growth Teams
Growth leads running experiments and optimizing funnels gain customer voice context for every metric — understanding the human reasons behind conversion changes and drop-off patterns.
Executive Leadership
Leaders reviewing product health dashboards see customer sentiment trends alongside usage metrics — a complete picture of product performance that numbers alone cannot provide.
Example Signals
Real intelligence ClosedLoop AI surfaces from Amplitude conversations.
"Users who mentioned 'confusing setup' in support conversations churned at 3.1x the rate of those who did not — visible only when feedback data is layered onto the retention curve"
Behavioral-qualitative correlation"A feature launched to 12% adoption — but feedback from the 88% who ignored it revealed a discoverability problem, not a value problem. The fix was navigation, not the feature itself"
Adoption insight"Three cohorts showed identical engagement metrics but wildly different sentiment: enterprise loved it, mid-market tolerated it, SMB was frustrated — same numbers, different reality"
Segment divergence"Funnel drop-off at the pricing page increased 18% quarter-over-quarter. Customer conversations revealed a packaging concern that started appearing 6 weeks before the metric moved"
Leading indicatorMeasurable Outcomes
How your life changes when you connect Amplitude to ClosedLoop AI.
Related Integrations
Other analytics & bi integrations that work great with ClosedLoop AI.
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Start extracting product insights from your Amplitude data in under 5 minutes.