# Gong Integration · ClosedLoop AI > Analyze customer feedback from sales and customer success call recordings automatically. ClosedLoop AI ranks what to build by the revenue behind it. --- [Skip to main content](#main-content)[Home](https://closedloop.sh/)/ [Integrations](https://closedloop.sh/integrations)/ Gong Integration · Call & Meeting Intelligence ![ClosedLoop AI logo](https://closedloop.sh/closedloop-logo.png)ClosedLoop AI + ![Gong logo](/assets/images/logos/gong.svg)Gong # Turn every sales call into product intelligence Your sales and CS teams talk to customers every day. Gong records those conversations — but the product insights inside them stay buried in transcripts that nobody has time to review. ClosedLoop AI processes every Gong call automatically and extracts the product insights that should be driving your roadmap. [Connect Gong](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://calendar.app.google/qzZMrpSmjWMwLqEi9) Read-only to start. Recent history backfilled on day one. The integration Gong Call & Meeting Intelligence Direction Gong → ClosedLoop AI Access Read-only Backfill 12 months, day one Sync Continuous Status Active What you get ## What Gong can tell your product team. ClosedLoop AI reads your Gong data and turns it into product insight you can act on. No one has to review it, and nothing gets lost. 01 ### Unfiltered Feature Requests What customers ask for in their own words — not filtered through sales notes or CRM fields. ClosedLoop AI captures the exact moment a prospect says 'we need SSO to move forward' on a $200K deal and ties it to revenue impact across your entire pipeline. 02 ### Competitive Intelligence Which competitors come up in conversations, what customers compare you to, and why they almost chose someone else. Aggregated across hundreds of calls so you see the full competitive landscape, not isolated mentions. 03 ### Adoption Blockers Why deals stall, what objections repeat, and what's missing from the product. CS and renewal calls reveal frustration with specific features, workarounds customers invented, and the gaps that put accounts at risk. 04 ### Expansion Insights Which customers are outgrowing their current plan, asking about capabilities they don't have, or expressing excitement about scaling. These are revenue opportunities hiding in everyday conversations. Who you'll hear from ## The voices on Gong. The customer profiles that show up on this channel, and the intelligence each one reveals. Profile ### Enterprise Buyers VPs and Directors evaluating solutions — articulating strategic needs, budget constraints, and the business outcomes they need to justify the purchase internally. Profile ### End Users & Champions Day-to-day users sharing workflow pain points, workarounds they've built, and the features they wish existed. The people who actually live with your product. Profile ### Technical Evaluators Engineers and architects asking about integrations, security, scalability, and API capabilities. Their concerns reveal the technical gaps blocking adoption. Profile ### Executive Sponsors C-suite framing business outcomes, ROI expectations, and competitive landscape. Their language reveals what your product needs to become, not just what it needs to fix. How the data flows ## What Gong holds becomes what your roadmap reads. ClosedLoop AI reads from Gong and turns each part into something your product team can act on. From Gong Into ClosedLoop AI Conversations, records, and messages Product insights in the customer's own words Who said it, and their role The customer and the role behind each insight Account and deal context The revenue weight behind every request When it happened How a theme moves over time What came up Competitor mentions and churn risk, caught early Read-only to start. No tagging, no manual review. What changes ## What changes when you connect Gong. 01 Automate insight extraction from every call — no one listens to recordings, yet nothing gets lost 02 Feature requests captured that would have been lost in CRM notes 03 Competitive mentions surfaced you'd never hear about from sales summaries 04 Churn risks flagged before renewal conversations happen 05 Roadmap decisions backed by real customer evidence, not internal opinions 06 Sales-to-product handoff that actually works — no more lost context Setup ## Connected in minutes, useful on day one. Step 01 **Connect Gong** Authorize in one click. Read-only to start, nothing to install. Step 02 **Backfill** ClosedLoop AI reads your recent history straight away, so you start with insights, not an empty screen. Step 03 **Insights land** Requests, competitor mentions, and risks arrive grouped and ranked. No tags to maintain. Step 04 **Act anywhere** Read them in the dashboard, get them in Slack, or query them from your AI assistant over the MCP. Read more ## Deep dives on Gong + ClosedLoop AI. [Why Gong is the Ultimate Source for Customer Product Feedback Data Read →](https://closedloop.sh/blog/gong-ultimate-feedback-source)[Gong vs ClosedLoop AI: Sales Intelligence vs Product Intelligence Read →](https://closedloop.sh/blog/gong-vs-closedloop-sales-intelligence-vs-product-intelligence)[ClosedLoop AI Joins Gong's Exclusive Partner Ecosystem Read →](https://closedloop.sh/blog/gong-partnership-announcement)[How Sprout Social Leverages Gong to Drive Product Innovation Read →](https://closedloop.sh/blog/sprout-social-gong-case-study)[Why Product Teams Struggle to Make Sense of Customer Conversations Read →](https://closedloop.sh/blog/why-product-teams-struggle-customer-conversations) Related integrations ## Other call & meeting intelligence tools that work with ClosedLoop AI. [Chorus Call & Meeting Intelligence Extract customer feedback insights from conversation intelligence data Coming soon Learn more →](https://closedloop.sh/integrations/chorus)[Zoom Call & Meeting Intelligence Analyze customer feedback from meeting recordings and transcripts Coming soon Learn more →](https://closedloop.sh/integrations/zoom)[Google Meet Call & Meeting Intelligence Extract customer feedback from Google Workspace meeting recordings Active Learn more →](https://closedloop.sh/integrations/google-meet)[View all integrations](https://closedloop.sh/integrations) ## Read what your customers already told you on Gong. Connect in minutes and start surfacing product insights from your Gong data. [Start free →](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://calendar.app.google/qzZMrpSmjWMwLqEi9) No credit card. Read-only to start. --- ## More Information - Website: https://closedloop.sh - Documentation: /docs - Pricing: https://closedloop.sh/pricing - Contact: https://closedloop.sh/contact