# Grain Integration · ClosedLoop AI > Extract customer feedback from video meeting recordings and highlights. ClosedLoop AI ranks what to build by the revenue at stake in your CRM. --- [Skip to main content](#main-content)[Home](https://closedloop.sh/)/ [Integrations](https://closedloop.sh/integrations)/ Grain Integration · Call & Meeting Intelligence ![ClosedLoop AI logo](https://closedloop.sh/closedloop-logo.png)ClosedLoop AI + ![Grain logo](/assets/images/logos/grain.png)Grain # Customer moments already captured. Product patterns waiting to be found. Grain is built around shareable moments — your team already clips and highlights the customer quotes that matter to them. But individual highlights are anecdotes. ClosedLoop AI processes the full library of Grain recordings and highlights to find the patterns across those moments — connecting clips from different calls, different teams, and different customers into structured product intelligence. [Connect Grain](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://calendar.app.google/qzZMrpSmjWMwLqEi9) Read-only to start. Recent history backfilled on day one. The integration Grain Call & Meeting Intelligence Direction Grain → ClosedLoop AI Access Read-only Backfill 12 months, day one Sync Continuous Status Coming soon What you get ## What Grain can tell your product team. ClosedLoop AI reads your Grain data and turns it into product insight you can act on. No one has to review it, and nothing gets lost. 01 ### Highlight-Enhanced Insight Detection Your team already marks the moments that stood out to them — customer quotes, feature requests, emotional reactions. ClosedLoop AI uses these human-curated highlights as high-insight anchors, then analyzes the full transcript around them to find the context, patterns, and connections that individual clips miss. 02 ### Product and UX Research Aggregation Product managers and UX researchers use Grain to document user interviews, usability sessions, and discovery calls. Each session gets clipped and shared — but findings stay scattered across individual recordings. ClosedLoop AI aggregates research across every Grain recording to surface the themes that emerge across dozens of sessions. 03 ### Voice-of-Customer Evidence Library Grain's clips create a library of customer moments. ClosedLoop AI transforms this library from a collection of individual quotes into a searchable, pattern-aware evidence base — so when a PM needs to justify a roadmap decision, the evidence is structured, quantified, and ready. 04 ### Cross-Team Customer Intelligence Sales clips a competitive mention. Product clips a feature request. CS clips a frustration. These highlights live in separate team views, but ClosedLoop AI connects them — revealing that the competitive mention, the feature request, and the frustration are all describing the same product gap from different angles. Who you'll hear from ## The voices on Grain. The customer profiles that show up on this channel, and the intelligence each one reveals. Profile ### UX Research Participants Users in recorded research sessions providing detailed feedback on workflows, pain points, and product experience — conversations where Grain's clip feature captures the exact moment of insight for sharing with stakeholders. Profile ### Product Advisory Customers Strategic customers in feedback sessions and advisory calls providing direction on product roadmap — their recorded insights become the evidence base that drives prioritization decisions. Profile ### Customers in Demo and Trial Calls Prospects evaluating your product during demos and trial reviews — their real-time reactions, questions, and objections captured as clips reveal the gap between what you're building and what the market expects. Profile ### Technical Users in Feedback Sessions Developers, engineers, and power users in technical feedback sessions describing integration needs, API requirements, and workflow constraints — the detailed, specific feedback that shapes your product's technical direction. How the data flows ## What Grain holds becomes what your roadmap reads. ClosedLoop AI reads from Grain and turns each part into something your product team can act on. From Grain Into ClosedLoop AI Conversations, records, and messages Product insights in the customer's own words Who said it, and their role The customer and the role behind each insight Account and deal context The revenue weight behind every request When it happened How a theme moves over time What came up Competitor mentions and churn risk, caught early Read-only to start. No tagging, no manual review. What changes ## What changes when you connect Grain. 01 Automate pattern detection across your team's curated customer highlights — individual clips become structured evidence 02 UX research findings aggregated across sessions and researchers so insights compound instead of staying siloed 03 Voice-of-customer evidence library that's searchable, quantified, and ready to back roadmap decisions 04 Cross-team customer intelligence connected — sales clips, product clips, and CS clips unified into shared insights 05 Product and research teams spend time on analysis, not on manually reviewing and tagging recordings 06 Customer evidence that stakeholders actually engage with — built on the shareable moments your team already captures Setup ## Connected in minutes, useful on day one. Step 01 **Connect Grain** Authorize in one click. Read-only to start, nothing to install. Step 02 **Backfill** ClosedLoop AI reads your recent history straight away, so you start with insights, not an empty screen. Step 03 **Insights land** Requests, competitor mentions, and risks arrive grouped and ranked. No tags to maintain. Step 04 **Act anywhere** Read them in the dashboard, get them in Slack, or query them from your AI assistant over the MCP. Related integrations ## Other call & meeting intelligence tools that work with ClosedLoop AI. [Gong Call & Meeting Intelligence Analyze customer feedback from sales and customer success call recordings automatically Active Learn more →](https://closedloop.sh/integrations/gong)[Chorus Call & Meeting Intelligence Extract customer feedback insights from conversation intelligence data Coming soon Learn more →](https://closedloop.sh/integrations/chorus)[Zoom Call & Meeting Intelligence Analyze customer feedback from meeting recordings and transcripts Coming soon Learn more →](https://closedloop.sh/integrations/zoom)[View all integrations](https://closedloop.sh/integrations) ## Read what your customers already told you on Grain. Connect in minutes and start surfacing product insights from your Grain data. [Start free →](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://calendar.app.google/qzZMrpSmjWMwLqEi9) No credit card. Read-only to start. --- ## More Information - Website: https://closedloop.sh - Documentation: /docs - Pricing: https://closedloop.sh/pricing - Contact: https://closedloop.sh/contact