# Looker Integration · ClosedLoop AI > Send customer feedback insights to business intelligence dashboards. ClosedLoop AI ranks what to build by the revenue at stake in your CRM. --- [Skip to main content](#main-content)[Home](https://closedloop.sh/)/ [Integrations](https://closedloop.sh/integrations)/ Looker Integration · Analytics & BI ![ClosedLoop AI logo](https://closedloop.sh/closedloop-logo.png)ClosedLoop AI + ![Looker logo](/assets/images/logos/looker.svg)Looker # Product intelligence as queryable, governed, dashboardable data Looker turns raw data into governed, trustworthy business intelligence. ClosedLoop AI turns customer conversations into structured product intelligence. Together, customer feedback becomes a first-class data source — modeled in LookML, queryable by any analyst, and available in every dashboard across the organization. No more anecdotal evidence; feedback is data. [Connect Looker](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://calendar.app.google/qzZMrpSmjWMwLqEi9) Read-only to start. Recent history backfilled on day one. The integration Looker Analytics & BI Direction Looker → ClosedLoop AI Access Read-only Backfill 12 months, day one Sync Continuous Status Coming soon What you get ## What Looker can tell your product team. ClosedLoop AI reads your Looker data and turns it into product insight you can act on. No one has to review it, and nothing gets lost. 01 ### Feedback as Governed Data In Looker, data is modeled once and trusted everywhere. ClosedLoop AI feeds product intelligence into your data warehouse where it becomes part of your LookML model — governed, versioned, and consistent. Every analyst querying customer feedback gets the same definitions, the same metrics, the same source of truth. 02 ### SQL-Powered Feedback Exploration Your data team thinks in SQL. ClosedLoop AI structures feedback data so analysts can query it the way they query every other dataset — joining feature requests to account revenue, filtering sentiment by product area, or building cohort analyses that combine behavioral and qualitative insights. 03 ### Cross-Dataset Intelligence The real power emerges when feedback data joins your existing tables. Combine feature requests with ARR data to find revenue-weighted priorities. Join sentiment scores with usage metrics to find at-risk accounts. Overlay feedback themes with support ticket volumes to see which complaints drive the most operational cost. 04 ### Embedded Product Intelligence Looker's embedded analytics let you surface product intelligence in the tools your teams already use — internal portals, product dashboards, executive reports. ClosedLoop AI data flows through Looker into wherever decisions are being made, not just into a standalone feedback tool. Who you'll hear from ## The voices on Looker. The customer profiles that show up on this channel, and the intelligence each one reveals. Profile ### Data Analysts and Engineers Data professionals who model, query, and govern business data — now treating customer feedback as a structured dataset they can join, filter, and analyze alongside every other table in the warehouse. Profile ### Product Managers PMs who need to pull their own feedback reports without waiting for a data team — using Looker's self-serve exploration to slice insights by segment, product area, or time period. Profile ### Executive Leadership Leaders who rely on Looker dashboards for business decisions — now seeing customer feedback trends as a standard KPI alongside revenue, retention, and growth metrics. Profile ### Revenue Teams Sales and CS leaders who need feedback data connected to account value and pipeline stage — understanding which product gaps impact revenue and which feature requests come from the highest-value accounts. How the data flows ## What Looker holds becomes what your roadmap reads. ClosedLoop AI reads from Looker and turns each part into something your product team can act on. From Looker Into ClosedLoop AI Conversations, records, and messages Product insights in the customer's own words Who said it, and their role The customer and the role behind each insight Account and deal context The revenue weight behind every request When it happened How a theme moves over time What came up Competitor mentions and churn risk, caught early Read-only to start. No tagging, no manual review. What changes ## What changes when you connect Looker. 01 Automate delivery of structured feedback data into your data warehouse where it becomes a governed, queryable Looker data source 02 Product intelligence modeled in LookML with consistent definitions trusted across the entire organization 03 SQL-native feedback exploration so data teams analyze customer voice with the same tools they use for everything else 04 Cross-dataset intelligence that joins feedback with revenue, usage, support, and pipeline data in a single query 05 Embedded product intelligence surfaced in internal dashboards and portals through Looker's embedded analytics 06 Self-serve feedback exploration for product managers without requiring data team involvement Setup ## Connected in minutes, useful on day one. Step 01 **Connect Looker** Authorize in one click. Read-only to start, nothing to install. Step 02 **Backfill** ClosedLoop AI reads your recent history straight away, so you start with insights, not an empty screen. Step 03 **Insights land** Requests, competitor mentions, and risks arrive grouped and ranked. No tags to maintain. Step 04 **Act anywhere** Read them in the dashboard, get them in Slack, or query them from your AI assistant over the MCP. Related integrations ## Other analytics & bi tools that work with ClosedLoop AI. [Amplitude Analytics & BI Send customer feedback insights to product analytics dashboards Active Learn more →](https://closedloop.sh/integrations/amplitude)[Mixpanel Analytics & BI Send customer feedback insights to product analytics and event tracking Coming soon Learn more →](https://closedloop.sh/integrations/mixpanel)[Segment Analytics & BI Route customer feedback insights through data platform to other tools Coming soon Learn more →](https://closedloop.sh/integrations/segment)[View all integrations](https://closedloop.sh/integrations) ## Read what your customers already told you on Looker. Connect in minutes and start surfacing product insights from your Looker data. [Start free →](https://app.closedloop.sh/auth?mode=signup)[Book a demo](https://calendar.app.google/qzZMrpSmjWMwLqEi9) No credit card. Read-only to start. --- ## More Information - Website: https://closedloop.sh - Documentation: /docs - Pricing: https://closedloop.sh/pricing - Contact: https://closedloop.sh/contact