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ClosedLoop AI Typeform logo Typeform

Conversational surveys hide your deepest product insights

Typeform's one-question-at-a-time format gets customers to write more, explain more, and share more than any traditional survey. But most teams only analyze the multiple-choice scores and skip the open-ended responses entirely. ClosedLoop AI processes every free-text answer across every Typeform and surfaces the product patterns hiding in your richest feedback channel.

Read-only to start. Recent history backfilled on day one.

The integration Typeform Product & Development Tools
DirectionTypeform → ClosedLoop AI
AccessRead-only
Backfill12 months, day one
SyncContinuous
StatusActive

What you get

What Typeform can tell your product team.

ClosedLoop AI reads your Typeform data and turns it into product insight you can act on. No one has to review it, and nothing gets lost.

01

Open-Ended Intelligence

Typeform's conversational format encourages customers to write paragraphs, not one-word answers. ClosedLoop AI processes every free-text response across all your forms and finds the patterns no one has time to read manually — the feature gaps described in 30 different ways, the use cases you never designed for, the frustrations customers only share when a form feels like a real conversation.

02

Score-to-Narrative Connection

A customer gives you a 6 on NPS — but it's the paragraph explaining why that tells you what to build. ClosedLoop AI connects quantitative scores with qualitative explanations at scale, so you don't just know how many detractors you have — you know exactly what's driving them toward the door and how to stop it.

03

Onboarding and Churn Patterns

New user surveys and exit surveys bookend the customer journey. ClosedLoop AI analyzes both together to find the gap between what customers expected when they signed up and what they experienced by the time they left — revealing the broken promises your product is making.

04

Survey-Over-Time Trends

The same Typeform sent quarterly tells a story. ClosedLoop AI tracks how responses shift over time — which complaints disappear after a release, which frustrations grow louder despite fixes, and which new themes emerge that your team hasn't noticed yet.

Who you'll hear from

The voices on Typeform.

The customer profiles that show up on this channel, and the intelligence each one reveals.

Profile

Detailed Feedback Writers

Customers who engage deeply with Typeform's conversational format — writing multi-sentence explanations, describing workflows, and sharing context that goes far beyond what a checkbox survey would ever capture.

Profile

NPS Score Explainers

Respondents who give a score and then tell you exactly why — the promoters explaining what they love, the passives describing what's missing, and the detractors sharing specific frustrations in their own words.

Profile

Onboarding Survey Respondents

New customers completing post-signup or post-onboarding surveys — revealing first impressions, initial confusion points, unmet expectations, and the gap between your marketing promise and product reality.

Profile

Exit and Churn Survey Respondents

Departing customers explaining their reasons in detail — the last, most honest feedback you'll ever receive. Their answers reveal the real reasons behind churn that your retention metrics can't show you.

How the data flows

What Typeform holds becomes what your roadmap reads.

ClosedLoop AI reads from Typeform and turns each part into something your product team can act on.

Conversations, records, and messages Product insights in the customer's own words
Who said it, and their role The customer and the role behind each insight
Account and deal context The revenue weight behind every request
When it happened How a theme moves over time
What came up Competitor mentions and churn risk, caught early

Read-only to start. No tagging, no manual review.

What changes

What changes when you connect Typeform.

01

Automate analysis of every open-ended response — the richest feedback you collect, finally read at scale

02

NPS and CSAT scores connected to specific product issues, not just dashboarded as abstract numbers

03

Onboarding friction identified from new-user surveys before it becomes a churn driver

04

Exit survey patterns aggregated into actionable retention intelligence

05

Quarterly survey trends tracked automatically so you see shifts before they become crises

06

Product roadmap backed by hundreds of customer narratives, not summary statistics

Setup

Connected in minutes, useful on day one.

Connect Typeform

Authorize in one click. Read-only to start, nothing to install.

Backfill

ClosedLoop AI reads your recent history straight away, so you start with insights, not an empty screen.

Insights land

Requests, competitor mentions, and risks arrive grouped and ranked. No tags to maintain.

Act anywhere

Read them in the dashboard, get them in Slack, or query them from your AI assistant over the MCP.

Read what your customers already told you on Typeform.

Connect in minutes and start surfacing product insights from your Typeform data.

Read-only to start.