Jira Product Discovery ranks what you attach, by a formula you built.
ClosedLoop AI reads every customer conversation you already have, calls, tickets, chats and surveys, connects each problem to the deals and renewals behind it in your CRM, and ranks what to build by the revenue at stake. Nothing to attach, and the scoring works before you touch it.
Jira Product Discovery is a discovery board inside Jira: you create ideas, attach the evidence for each one, and rank them with a scoring formula you set up. Both jobs are yours for good, so the board is only as complete as what got filed and only as honest as the weights you set. Your most expensive problem can be missing, your ranking can be wrong, and the board looks finished either way.
No credit card · SOC 2 Type II · ISO 27001:2022
- Someone has to notice it on the call.
- Someone attaches the call to an idea, by hand.
- Your formula decides where it ranks. If it made it there at all.
- Read from the call on its own.
- Connected to the renewal behind it.
- Ranked by the revenue at stake.
One ranks what got filed, by a formula you built. The other reads everything and ranks by revenue.
Where the board costs you.
The filing and the formula each fail on their own, and both fail quietly.
The problem nobody filed is not on the board.
The ranking is your own assumptions, wearing a number.
A board to keep current is not a decision.
Ask what to build. Nothing to file first.
You ask, this comes back.
Each row shows the problem, the revenue riding on it at renewal, and how many accounts raised it. None of it was filed by hand. It was said in calls and tickets, and it arrived ranked.
The honest bit: if what your team wants is a discovery board sitting beside delivery inside Jira, Jira Product Discovery is built for exactly that. We don't run a board. We read the conversations and hand you the ranked decision.
Nothing to migrate. Nothing to rebuild.
ClosedLoop AI reads your calls, tickets and surveys at the source and connects to your CRM, so there is no backlog of ideas to move and no scoring model to port. Connect your sources and the first ranked answer arrives in minutes. The two jobs that ran the board end the same day.
Questions product teams ask.
Doesn't Jira Product Discovery pull revenue from Salesforce and have AI now?
Yes, it can pull a deal value from a pasted Salesforce link, and Atlassian is folding in the feedback AI it acquired with Cycle, a tool that collects and categorizes feedback on its own. The spine of the board is unchanged: a human attaches the evidence to ideas, and a human builds and maintains the formula that ranks them. ClosedLoop AI removes both jobs. It reads every conversation, including your sales calls, and every theme arrives already ranked by the revenue in your CRM.
I'm here because Atlassian shut down Cycle. What should I do?
Atlassian bought Cycle, retired the standalone product, and is folding its engine into the board's bundled feedback layer. If Cycle read conversations for you, ClosedLoop AI picks that up today and adds the ranking, every theme priced by the revenue in your CRM and connected to the deals and renewals behind it. No bundle to wait for.
How do you decide what to build?
By revenue, computed from your CRM. Every theme is tied to the deals and renewals it touches, and the largest sum ranks first. In Jira Product Discovery the equivalent number comes out of a formula somebody built and maintains by hand; here you never have to build one, because the CRM already holds the answer.
Can teams outside product use it?
Yes, and they do not need a Jira login to do it. A discovery board sits inside an engineering tool, which quietly decides who ever looks at it: the people closest to your customers are the least likely to open one. The ranked answer arrives in the AI tools those teams already work in, so reading it costs them nothing they have to learn.
The other tools on your shortlist.
Stop attaching. Start asking.
Connect your calls, tickets, surveys and CRM. Every conversation read on its own, every theme ranked by the revenue at stake, and the answer in the AI tools you already use.
No credit card. Your first ranked insights in minutes.