500 million people use Zoom. 3.3 trillion meeting minutes happen annually. Unlike sales-focused tools, Zoom captures every type of conversation - customer calls, research interviews, support escalations - yet the product intelligence stays locked in recordings.
Product teams generate 500+ hours of meeting recordings per month. The feedback trapped inside -- feature requests, pain points, competitive insights -- is richer than any survey. Here's why meeting data is your most underused product intelligence source.
Discord communities generate 1.1 billion messages per day. The product signals buried inside -- feature requests, bug reports, use case discoveries -- represent the largest untapped source of community-driven intelligence. Here's why most product teams can't keep up.
Slack processes 2 billion messages daily. Your customer-facing shared channels contain unfiltered feature requests, pain points, and churn signals -- but less than 1% of unstructured data ever gets analyzed. Here's what product teams are missing.
Intercom reaches 800 million monthly active end users with its in-app messenger. Unlike surveys or support tickets filed after the fact, Intercom captures feedback at the exact moment of confusion, delight, or frustration -- while users are actively in the product. That makes it qualitatively different from every other feedback source.
