Product teams generate 500+ hours of meeting recordings per month. The feedback trapped inside -- feature requests, pain points, competitive insights -- is richer than any survey. Here's why meeting data is your most underused product intelligence source.
Slack processes 2 billion messages daily. Your customer-facing shared channels contain unfiltered feature requests, pain points, and churn signals -- but less than 1% of unstructured data ever gets analyzed. Here's what product teams are missing.
HubSpot captures the entire customer lifecycle -- from marketing through sales through onboarding through support through renewal. That makes it the most complete source of product intelligence most startups have. But 80% of that data is unstructured and product teams can't aggregate it.
Survey response rates have dropped to 33%. Meanwhile, Zendesk processes billions of customer interactions annually -- unprompted, honest, and statistically significant. Support tickets are the anti-survey, yet 60% of feature requests never reach the product roadmap.
