Compare · ClosedLoop AI vs Typeform

A survey only hears back on the questions you wrote. Customers were already talking.

ClosedLoop AI reads every conversation your customers already have, sales calls, support tickets, chats and the surveys you run, extracts the insights and ranks what to build by the revenue at stake in your CRM. Nothing to write, nothing to send, nobody to chase.

Typeform is a form builder: you write the questions, send the form, and wait for replies. Your roadmap is deciding itself from whatever came back. The customer about to walk never opened the survey, and the reason they're walking was never one of its questions. The whole story is sitting in the calls and tickets they already had, in their own words, waiting to be read.

No credit card · SOC 2 Type II · ISO 27001:2022

The reason a deal stalledtwo fates
Typeform
  1. You would have to write a question about it.
  2. Send the form and hope they answer.
  3. They rarely do.
A form nobody filled in.
ClosedLoop AI
  1. It's already in last week's sales call.
  2. Read in full, unprompted.
  3. Ranked by the revenue behind it.
$480K at renewal. Read from the call, not a form.

A form asks what you thought to ask. A conversation tells you what they actually meant.

The form's blind spots

What never comes back.

The unasked question, the silent account, the story behind the score. None of it comes back on a form, so none of it reaches the roadmap.

The unwritten question

The reason a customer is leaving was never a field on your form.

TypeformA survey returns answers to its own questions, so the problem you didn't think to ask about comes back as a blank. A blank looks exactly like nothing is wrong.
ClosedLoop AIReads every conversation in full with nothing scoped in advance. The problem you never suspected surfaces on its own, named by the customers who hit it.
The response-rate tax

The roadmap rests on the few who replied.

TypeformYou send the form and chase the answers, and the slice that replies skews loud and already engaged. The quiet accounts drifting toward the exit are precisely the ones who never fill anything in.
ClosedLoop AIReads what every customer already said in calls, tickets and chats. No reply needed, so the quiet accounts weigh as much as the loud ones.
The flattened answer

A 6 out of 10 doesn't tell you what to fix.

TypeformA rating compresses what a customer would have told you in a sentence into a checkbox. You get the score and spend the quarter guessing at the why.
ClosedLoop AIThe why arrives in the customer's own words, tied to their account and priced by the revenue at stake. That's the deliverable, not a number to interpret.
The payoff · Ask instead

Ask what to build. Nobody filled out a form.

No questions to write, no form to send, no responses to chase. You ask, this comes back.

AskWhat should we fix before Q1 renewals?
01
Trial data disappears on plan upgrade12 accounts up for renewal · sales calls and support tickets
$680Kat renewal
02
Webhook retries duplicate records8 accounts up for renewal · support tickets and chats
$390Kat renewal
03
Recurring reports break across timezones6 accounts up for renewal · QBR calls and survey verbatims
$215Kat renewal

Each row shows the accounts at stake, the revenue behind them and the sources they came from. This is the answer, not a stack of responses to sort.

The honest bit: if you need beautiful, on-brand forms and quizzes, that is what Typeform is for. ClosedLoop AI does a different job: it answers what to build, from what customers already said.

Switching

Nothing to migrate. Everything already read.

There are no survey exports to move, because the answer was never in the exports. Connect your calls, tickets, chats and CRM, and ClosedLoop AI reads them at the source from the first day. The roadmap answer stops depending on responses coming back, because nothing needs to come back at all.

Questions

Questions product teams ask.

Doesn't Typeform analyze responses with AI already?

Yes, it summarizes themes and sentiment from the responses that come back. Everything it can read is still a survey: your questions, answered by the fraction of customers who replied. ClosedLoop AI reads the calls, tickets and chats your customers already produced, so the answer covers what they said, not just what you asked.

Do you replace Typeform?

For deciding what to build, yes. ClosedLoop AI takes over the job you gave the survey and does it from the conversations customers already had. Where a form needs a reply to know anything, this needs nothing from the customer at all.

What happens to the feedback nobody was surveyed about?

Today, nothing. It stays in the call recording or the closed ticket and never reaches the roadmap. ClosedLoop AI reads it the same day and files it with everything else that customer has said, so an unprompted remark in a QBR counts as much as a submitted form.

How does ClosedLoop AI decide what matters?

By revenue at stake. Every insight is connected to the deals and renewals behind it in your CRM, so the top of the list is your most expensive problem, customers named on the line. A quiet issue across your five biggest accounts outranks a loud one from free trials.

Can teams outside product use it?

Survey results usually reach whoever commissioned the survey and stop there. Conversations belong to everyone: the call sales ran, the ticket support closed, the chat success answered. Reading all of them gives each team the part of the picture they never see, so success learns what sales was told and product learns what neither escalated.

Stop asking. Start reading.

Connect your calls, tickets and CRM. Every conversation read, every insight ranked by the revenue at stake, and not one question to write.

No credit card. Your first ranked insights in minutes.