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Every customer with feedback in ClosedLoop AI has a profile that combines their CRM data with the product intelligence extracted from their conversations. This is where you go to answer “what’s going on with this account?”

Finding a customer

From any insight or opportunity, click a customer name to open their profile. You can also search for customers using MCP: search_customers(query="Acme Corp").

What you’ll see

Company overview

CRM data pulled from HubSpot or Salesforce — industry, country, employee count, annual revenue, deal owner. This updates automatically as your CRM syncs.

Deals

Active pipeline and closed-won deals with values, stages, and close dates. Deal values are shown in your CRM’s home currency for consistent comparison.

Key contacts

People at the company from your CRM — names, titles, email addresses, lifecycle stages. These are the individuals whose conversations generate the insights below.

Feedback summary

Aggregated view of all product feedback from this customer:
  • Total insight count
  • Deal blockers — how many insights are blocking a sale
  • Churn risks — how many insights threaten the relationship
  • Top categories — what types of issues this customer raises most (bugs, feature requests, etc.)

Insights

The full list of product feedback from this customer, sorted by urgency. Each insight shows:
  • What they said (verbatim)
  • What they’re struggling with (pain point)
  • What they do instead (workaround)
  • What they want to achieve (use case)
  • How urgent it is (severity, emotion, deal blocker flag)

Strategic signals

Intelligence beyond product feedback — satisfaction levels, churn indicators, competitor mentions, buying behavior. Grouped by type with the most recent first.

Common questions this answers

  • “Should we worry about this account?” — check churn risk count and recent strategic signals
  • “What does this customer actually care about?” — top categories and pain points
  • “How much revenue is at stake?” — won deal value + active pipeline
  • “Who should we talk to?” — key contacts with titles
  • “What’s the relationship history?” — strategic signals timeline showing satisfaction over time