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Customer profiles bring together product evidence and CRM context so you can understand what matters to one customer before making a decision or joining a conversation.

Prerequisites

  • ClosedLoop AI has matched evidence to the customer
  • Optional: a CRM integration is connected for people and deal details
1

Open the customer profile

Use customer search, or select a customer name from a product insight or Roadmap theme. ClosedLoop AI opens that customer’s profile.
2

Review the overview

Use Overview to assess product insight volume, blocking asks, retention risks, severity, competitor mentions, and the account summary. Select a metric to open the corresponding filtered evidence when that metric is available.
3

Inspect the people

Open People to see contacts associated with the customer. Use roles and contact details from your CRM to identify who provided evidence or who should join a follow-up.
4

Review commercial context

Open Deals to see available stages, values, owners, and dates. Use this context to understand the business relevance of the product evidence; do not treat deal value as proof of product priority on its own.
5

Return to the source evidence

Open the relevant product insights, blocking asks, or Roadmap themes from the profile. Validate the original source before sharing a conclusion about the customer.

Verification

You should be able to summarize what the customer is experiencing, identify the supporting evidence, and separate product impact from commercial context.

Troubleshooting

  • People or Deals are empty: Confirm that a supported CRM is connected and that the customer identity matches the CRM record.
  • The profile has little evidence: Check Data Log for recent imports, then search Insights and Context.
  • Two records describe the same customer: Contact support before relying on aggregated counts.