Glossary

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Insight

A single piece of product feedback extracted from a customer conversation. Contains the verbatim quote, who said it, how urgent it is, and what product area it relates to. One conversation may produce multiple insights.

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Context (Strategic Intelligence)

Business intelligence extracted alongside product feedback — satisfaction levels, churn signals, competitor mentions, decision criteria, win/loss reasons. Answers “why” behind what customers say.

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Behavior

Product usage data from analytics platforms (Amplitude, Mixpanel). Shows what customers actually do, complementing what they say in conversations.

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Opportunity

A group of related insights automatically clustered by ClosedLoop AI. Represents a product problem or theme, scored by business impact. Updated daily as new evidence arrives.

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RIC Score

Reach x Impact x Confidence — the first three dimensions of RICE prioritization, computed automatically from customer evidence. Effort is excluded because only your team knows what things cost to build.

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Velocity

Growth trend of an opportunity: Accelerating (getting worse), Active (steady), Cooling (declining), Dormant (no recent evidence).

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Deal Blocker

An insight flagged by the AI as preventing or delaying a purchase. Identified from explicit statements (“this is a deal breaker”) or escalation language in conversations.

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Churn Risk

An insight flagged as threatening an existing customer relationship. Identified from dissatisfaction signals, competitor comparison, or explicit churn language.

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Severity

Business urgency of an insight: Critical (immediate revenue impact), High (significant pain), Medium (notable friction), Low (minor inconvenience).

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Feature Area

The part of your product an insight relates to. Assigned by the AI — not from a predefined list but discovered from the language customers use.

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Won Deal Value

Total value of closed-won deals for a customer, in their CRM’s home currency. Used to weight opportunities by revenue impact.

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MCP (Model Context Protocol)

The protocol that connects ClosedLoop AI to AI development tools like Claude Code and Cursor. Lets AI agents query customer evidence while building features.

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Feature (within an opportunity)

A specific breakdown within a larger opportunity. A broad opportunity like “Payment issues” may contain features like “Double charges”, “Payment timeouts”, and “Refund failures”.