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Behavior

Product usage evidence from a connected analytics source. Behavior shows changes and patterns in what customers do, complementing what they say in conversations.

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Context

A strategic observation extracted from customer evidence. Context explains the business situation around a product decision, including buyer journey, competition, retention, product-market fit, and workflow or UX.

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Customer profile

A consolidated view of one customer and the available product insights, Context, blocking asks, retention risks, contacts, and deal information associated with that customer.

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Data Log

The app view used to confirm whether supported source items were imported and processed, and whether product insights were linked to them.

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Deal blocker

Product evidence indicating that a product gap is preventing or delaying a purchase.

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Evidence

The source-backed information used to investigate a product question. In ClosedLoop AI, evidence can include Insights, Context, Behavior, customer information, and the original source material.

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Feature

A deliverable unit of product work shown in Roadmap. Features can carry customer-impact evidence and may come from a connected product management source or supported workspace functionality.

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Inbox

The personal, always-on view where ClosedLoop AI surfaces items that need attention or review, including future matches from a Watch.

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Initiative

A larger Roadmap workstream used to organize or represent broader product commitments. Initiatives may come from a connected product management source or supported workspace functionality.

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Insight

One source-backed product problem, request, bug, or improvement extracted from customer evidence. A single conversation can produce multiple Insights.

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MCP

Model Context Protocol. MCP connects ClosedLoop AI to compatible AI tools so agents can query product evidence during their work.

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Opportunity

An older app term, still present in some links and MCP tool names, for a recurring product-problem cluster. The current app calls this object a Theme.

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Product map

A Roadmap view that groups discovered feature-level demand by the canonical Product that owns it. This is distinct from the Features view, which represents delivery work.

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RIC

Reach, Impact, and Confidence: evidence-based inputs used to rank items within their respective views. Compare scores within the Themes view or within the Features view, not directly across them. RIC does not include engineering effort or make the final priority decision.

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Roadmap

The app area that connects recurring customer demand to planned product work through Themes, the Product map, Features, and Initiatives.

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Severity

The business urgency assigned to an Insight: Critical, High, Medium, or Low.

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Theme

A recurring product problem grouped from related Insights. Themes show customer impact and whether the problem is covered by Roadmap work.

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Watch

A personal saved filter created from Insights or Context. A Watch evaluates future evidence and adds matching items to the owner’s Inbox.