Product usage evidence from a connected analytics source. Behavior shows changes and patterns in what customers do, complementing what they say in conversations.
A strategic observation extracted from customer evidence. Context explains the business situation around a product decision, including buyer journey, competition, retention, product-market fit, and workflow or UX.
A consolidated view of one customer and the available product insights, Context, blocking asks, retention risks, contacts, and deal information associated with that customer.
The source-backed information used to investigate a product question. In ClosedLoop AI, evidence can include Insights, Context, Behavior, customer information, and the original source material.
A deliverable unit of product work shown in Roadmap. Features can carry customer-impact evidence and may come from a connected product management source or supported workspace functionality.
A larger Roadmap workstream used to organize or represent broader product commitments. Initiatives may come from a connected product management source or supported workspace functionality.
A Roadmap view that groups discovered feature-level demand by the product it belongs to. This is distinct from the Features view, which represents delivery work.
Reach, Impact, and Confidence: evidence-based inputs used to rank items within their respective views. Compare scores within the Themes view or within the Features view, not directly across them. RIC does not include engineering effort or make the final priority decision.
