ClosedLoop AI connects customer conversations and product behavior to traceable product insights. It helps product teams find what matters, validate the source evidence, monitor new evidence, and connect recurring demand to Roadmap decisions.
From data to product decisions
01Connect dataBring customer conversations and product behavior into ClosedLoop AI.02Find evidenceInvestigate product insights, business context, and product behavior.03Monitor changeCreate Watches for important questions as new evidence arrives.04Prioritize workConnect recurring evidence to Roadmap decisions.
Get started
Start hereQuickstartConnect Gong, find traceable product evidence, and create your first Watch.Bring it to your toolsConnect MCPBring ClosedLoop AI product insights into a supported AI coding tool.
Learn the concepts
01The product decision loopHow evidence supports investigation, judgment, delivery, and learning.02The evidence modelWhat Insights, Context, and Behavior answer—and why teams use them together.03From evidence to RoadmapHow recurring demand connects to Themes, Features, and Initiatives.04Business impactHow product evidence connects to win rate, adoption, retention, and expansion.