Usage
Modes
Full Landscape (default)
Shows all competitors ranked by threat level, with a 4-period trend showing whether each competitor is accelerating, stable, cooling, or new. Default granularity is quarterly — usemonthly or weekly to change.
Single Competitor Drill
Type a competitor name to get the full picture: threat assessment, what they do better (from your customers’ mouths), what you do better, who’s talking, and actual conversation excerpts.Head-to-Head
Type two competitor names separated by “vs” to compare them directly.What You Get
- Threat ranking with trends — every competitor ranked by commercial threat, with 4-period trajectory showing the direction (e.g., 0 → 2 → 6 → 11 = accelerating)
- Intent classification — not just “mentioned” but how: evaluating, switching from, switching to, comparing features, frustrated with, or praising
- CRM cross-reference — deal values, pipeline stages, segments, and churn risk for every account that mentioned a competitor
- Feature gaps — what customers say the competitor does better, grouped by theme, with verbatim quotes
- Your advantages — what customers say you do better (mandatory section — never just weaknesses)
- Decision criteria — what customers evaluate when choosing, across all competitors
- Conversation context — for the highest-stakes mentions, actual dialogue from the call transcript
How It Works
The skill launches 3 parallel research agents:- Signals + threat scoring — reads every competitor mention, classifies intent, cross-references CRM data, computes threat scores, and buckets mentions into 4 time periods for trend analysis
- Feature gaps — searches all product insights for each competitor, groups gaps by theme, finds your advantages from win reasons and value evidence
- Conversation context — for the top 3 most commercially impactful mentions, loads the actual call transcript and extracts the relevant dialogue
Trend Analysis
The 4-period trend table shows the trajectory for each competitor:| Trend | Meaning |
|---|---|
| accelerating | Increasing across 3+ periods, or sharp spike in latest period |
| stable | Roughly flat across periods |
| cooling | Decreasing across 3+ periods |
| new | Zero mentions before the latest 1-2 periods |
| gone | Mentions only in older periods, none recently |
Anti-Paranoia Guardrail
Every feature gap in the output is traceable to a customer asking for it — not just a competitor shipping it. If your customers don’t care about a competitor’s feature, it doesn’t appear in the brief. This prevents the common trap of building features just because a competitor has them.What This Skill Does NOT Do
- Does not research competitors externally. Only shows what YOUR customers say. For external research, ask separately.
- Does not recommend “build this because competitor has it.” Shows the gap and the commercial impact. You decide if it’s worth building.
- Does not compare feature-by-feature. Shows thematic gaps and advantages instead — feature matrices commoditize the conversation.