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Shows the competitive landscape as your own customers described it. Not desk research: every line comes from something a customer said in a call or a ticket.

Arguments

What you get

What it will not do

  • Does not research the competitor. Only what your customers said.
  • Does not recommend building what a competitor shipped. Every gap traces to a customer asking for it.
  • Does not skip your advantages. With nothing on record it says so, rather than dropping the section.