COMPETITIVE LANDSCAPE
Last four quarters
# Competitor Q-3 Q-2 Q-1 Q Threat Trend
1. Northwind 12 14 11 9 HIGH cooling
2. Contoso 0 1 4 11 MEDIUM accelerating
3. Fabrikam 3 2 3 3 LOW stable
Contoso is the story. Nobody mentioned them a year ago.
CONTOSO THREAT: MEDIUM
WHAT THEY DO BETTER (your customers' words)
Auditor access
"They let us give an outside auditor a read-only login.
We'd need that before renewal."
Adventure Works, evaluating
WHAT WE DO BETTER
Support response
"You fixed it before we finished writing the ticket."
Northwind Trading, win reason
WHO'S TALKING
Adventure Works switching-to renewal this quarter
Fabrikam Group comparing no deal motion
FROM THE CALL
> [EXT] So we looked at Contoso mostly for the auditor piece.
> [INT] What would it need to do on day one?
> [EXT] Honestly just a login that can read and not edit.