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Competitive intelligence from what your customers actually say in their calls and support tickets — not desk research, not review sites. Real voice, real quotes, real deal impact.

Usage

/closedloop:competitor-gap
/closedloop:competitor-gap monthly
/closedloop:competitor-gap Acme Corp
/closedloop:competitor-gap Acme Corp vs Beta Inc
No arguments gives you the full competitive landscape with quarterly trends. Add a competitor name to drill in, or two names for a head-to-head comparison.

Modes

Full Landscape (default)

Shows all competitors ranked by threat level, with a 4-period trend showing whether each competitor is accelerating, stable, cooling, or new. Default granularity is quarterly — use monthly or weekly to change.

Single Competitor Drill

Type a competitor name to get the full picture: threat assessment, what they do better (from your customers’ mouths), what you do better, who’s talking, and actual conversation excerpts.

Head-to-Head

Type two competitor names separated by “vs” to compare them directly.

What You Get

  • Threat ranking with trends — every competitor ranked by commercial threat, with 4-period trajectory showing the direction (e.g., 0 → 2 → 6 → 11 = accelerating)
  • Intent classification — not just “mentioned” but how: evaluating, switching from, switching to, comparing features, frustrated with, or praising
  • CRM cross-reference — deal values, pipeline stages, segments, and churn risk for every account that mentioned a competitor
  • Feature gaps — what customers say the competitor does better, grouped by theme, with verbatim quotes
  • Your advantages — what customers say you do better (mandatory section — never just weaknesses)
  • Decision criteria — what customers evaluate when choosing, across all competitors
  • Conversation context — for the highest-stakes mentions, actual dialogue from the call transcript

How It Works

The skill launches 3 parallel research agents:
  1. Signals + threat scoring — reads every competitor mention, classifies intent, cross-references CRM data, computes threat scores, and buckets mentions into 4 time periods for trend analysis
  2. Feature gaps — searches all product insights for each competitor, groups gaps by theme, finds your advantages from win reasons and value evidence
  3. Conversation context — for the top 3 most commercially impactful mentions, loads the actual call transcript and extracts the relevant dialogue
After all agents complete, the skill assembles the competitive intelligence brief.

Trend Analysis

The 4-period trend table shows the trajectory for each competitor:
TrendMeaning
acceleratingIncreasing across 3+ periods, or sharp spike in latest period
stableRoughly flat across periods
coolingDecreasing across 3+ periods
newZero mentions before the latest 1-2 periods
goneMentions only in older periods, none recently
This tells you not just who customers mention, but whether the competitive pressure is building or fading.

Anti-Paranoia Guardrail

Every feature gap in the output is traceable to a customer asking for it — not just a competitor shipping it. If your customers don’t care about a competitor’s feature, it doesn’t appear in the brief. This prevents the common trap of building features just because a competitor has them.

What This Skill Does NOT Do

  • Does not research competitors externally. Only shows what YOUR customers say. For external research, ask separately.
  • Does not recommend “build this because competitor has it.” Shows the gap and the commercial impact. You decide if it’s worth building.
  • Does not compare feature-by-feature. Shows thematic gaps and advantages instead — feature matrices commoditize the conversation.