Arguments
What you get
Trends
Eleven mentions and falling is a fading problem. Four and rising from zero is next year’s, and sorting by volume buries it.
What it will not do
- Does not research the competitor. Only what your customers said.
- Does not recommend building what a competitor shipped. Every gap traces to a customer asking for it.
- Does not skip your advantages. With nothing on record it says so, rather than dropping the section.