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Generate a sales playbook grounded in what customers actually say — not marketing copy. Pain points with verbatim quotes, cost of inaction from real workarounds, competitive positioning from real mentions, and proof points from won deals.

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Usage

/closedloop:sales-playbook checkout flow
/closedloop:sales-playbook API rate limits @ Acme Corp
Topic only gives you a general playbook across all customers. Topic @ Company gives you a micro-targeted playbook for a specific deal — what THIS customer said plus social proof from their peers.

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What You Get

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General Mode (topic only)

  • The pain — top 3 pain themes ranked by frequency x severity, with verbatim customer quotes
  • Cost of inaction — what customers currently do instead (workarounds), quantified
  • Why we win — proof points from actual closed-won deals with customer quotes
  • Competitive positioning — per competitor: what customers say they lack, trap questions, talk tracks
  • Objection handling — top 3 purchase hesitations with rebuttals and proof points
  • By segment — how the pain differs across enterprise vs mid-market

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Micro-Targeted Mode (topic @ company)

Everything above, PLUS:
  • What THIS customer said — their specific quotes, workaround, deal impact
  • Social proof from their peers — other companies in their segment who raised the same pain
  • Their decision criteria — what THIS customer evaluates when choosing
  • Their competitive context — which competitor THEY mentioned and what they said
  • Objections to expect from THEM — based on their specific purchase hesitations

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How It Works

The skill launches 4-5 parallel research agents:
  1. Pain points — searches all feedback about the topic, reads full details, groups by theme
  2. Competitive — finds competitor mentions, gaps, and positioning related to the topic
  3. Win/loss — extracts win reasons, decision criteria, and purchase hesitations
  4. Segments — breaks down which segments report this pain and how they describe it differently
  5. This customer (micro-targeted only) — reads their specific feedback, CRM profile, call transcripts, and signals

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Design Principles

Customer voice only. Every claim backed by a verbatim quote. No invented positioning. Loss aversion > ROI. “You’re spending Xonmanualworkarounds"beats"youcouldsaveX on manual workarounds" beats "you could save X.” Cost of Inaction is more persuasive than projected ROI. FIA per competitive entry. Fact (what’s true), Impact (why it matters in a deal), Act (what to say/do/show). From the Klue framework. Similarity is the multiplier. Social proof from a company in the same segment is 3x more persuasive than from a different segment. The skill matches proof points to the prospect. Top 3, not top 10. Paradox of choice — 3 pain points, 3 objections, 3 proof points. More dilutes the message.