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Prepares you for a customer conversation. Give it a customer name and it returns what they have asked for, what is currently broken for them, and the questions worth asking.

Arguments

What you get

What is in the brief

  • Learning goal. What this call can settle, written last.
  • What they’re trying to do. Needs reframed as jobs, with the workaround attached.
  • What we know from others. Their concerns ranked against the whole customer base.
  • What we don’t know. The gaps this call could fill.
  • Questions, drawn from their own transcripts and open threads.
Not included: account health, deal value, churn score. That is CSM Prep.

Requests are reframed as jobs

“Customer requested CSV export” is a solution they already picked. Reframed as “cannot get our numbers into the reporting they already run”, it has several possible answers.

The workaround is the severity signal

A spreadsheet, a script, a person whose morning it now is. Effort is a better measure than adjectives, and the brief always surfaces how elaborate it got.