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Gong Integration

Connect Gong to ClosedLoop AI and every sales call, customer meeting, and demo becomes a source of product intelligence — automatically. ClosedLoop AI extracts feature requests, competitive intelligence, churn risks, and deal blockers, each scored by business impact and traced to the exact customer quote.

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What Gets Imported

DataDescription
Call transcriptsFull conversation text with speaker attribution
Call metadataDuration, date, participants, call URL
Participant infoNames, email addresses, roles
User dataGong workspace users for speaker identification
Gong data flows through the full Data is imported automatically.

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Connection Methods

Gong supports two connection methods: OAuth provides secure, token-based access with automatic refresh. This is the recommended method for most teams.

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API Key

API key authentication uses Basic auth with your Gong API key and secret. Use this if your Gong plan doesn’t support OAuth or if you prefer direct API access.

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Setup Guide

  1. In ClosedLoop AI, navigate to Integrations in your dashboard
  2. Find Gong in the integrations list and click Connect
  3. You’ll be redirected to Gong’s authorization page
  4. Sign in with your Gong account and authorize ClosedLoop AI
  5. You’ll be redirected back to ClosedLoop AI — the integration is now active
OAuth scopes requested:
  • api:calls:read:transcript — Read call transcripts
  • api:calls:read:extensive — Read detailed call data
  • api:calls:read:basic — Read basic call metadata
  • api:users:read — Read workspace user information
  1. In Gong, go to Settings → API → API Keys
  2. Create a new API key and copy both the Access Key and Access Key Secret
  3. In ClosedLoop AI, navigate to Integrations → Gong
  4. Select API Key as the connection method
  5. Enter your Access Key and Access Key Secret
  6. Click Connect to verify and save

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Configuration

After connecting, you can configure:
  • Backfill period — How far back to import historical calls (default: 30 days)
  • Data sources — Which call types to analyze (customer calls, internal meetings, demos)
  • Sync frequency — Calls are imported automatically

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What to Expect

Once connected, ClosedLoop AI will:
  1. Import historical calls from your configured backfill period
  2. Analyze each call using AI to extract product insights, feature requests, and competitive mentions
  3. Score by business impact — deal blockers, churn risks, and revenue context appear in your dashboard
  4. Continuously sync — new calls are automatically imported and analyzed
New calls are automatically processed shortly after they appear in Gong. Insights, strategic signals, and deal blockers are available in your dashboard and via MCP within minutes.

Connect Gong

Set up your Gong integration in the ClosedLoop AI dashboard