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Finds customers worth inviting into a research session, beta or design review. It ranks by the depth of what they said about the area, not by how loudly they complained.

Arguments

What you get

Four kinds

Pick wrong and you waste the relationship: a design partner handed a finished build says it is fine, a beta user in a whiteboard session is polite and unhelpful.

It never invents willingness

  • No asserted role, relationship owner, or appetite the evidence does not support.
  • Unknown is stated as unknown.
  • One specific ask per candidate.
This is product discovery, not marketing proof. For quotes and case studies, use Customer Proof.