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Finds customers worth approaching for a case study. It looks for the ones who described a concrete outcome rather than general satisfaction, and shows you the words they used.

Arguments

What you get

Per candidate

  • The story they can tell.
  • The evidence you already have, with dates.
  • What is still missing.
  • Interview questions written for them.

Depth means possible, not permitted

Finding the material is a lead. It is not permission, not approval of wording, and not confirmation that the numbers survive their finance team.

What is missing is the more useful half

A strong before with no after produces an interview that stalls. Naming the gap first tells you the one thing you need them to say, and that it needs validating rather than printing. This skill never emails anyone.