Arguments
What you get
Per candidate
- The route in, and who should make the approach.
- Topics they can speak to credibly.
- Topics to steer away from.
- Verbatim evidence with dates.
Documentation Index
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Finds customers who could take a reference call for a specific prospect, and ranks them so the same three names are not asked every single time.
/closedloop-reference-customers who could talk to a prospect about rollout?
| Argument | Required | Default |
|---|---|---|
| Product area, use case, prospect type, objection or segment | yes | |
| Time window | no | last 90 days |
| Candidates returned | no | 10 |
REFERENCE CANDIDATES: rollout
1. Marcus, Ops Lead, Contoso Retail
ROUTE IN
Through his CSM, who ran the rollout with him. A cold ask
from sales lands badly with him; he said so on a call.
HE CAN SPEAK TO
Running a multi-site rollout without a project manager.
Training seasonal staff. Going live mid-season.
DO NOT STEER INTO
Reporting. He has open complaints there and will say so.
IN HIS WORDS
"We had eleven sites live in a fortnight and I've still
never opened a manual." Apr
2. Priya, Northwind Trading
Strong rollout story, but she is already on two reference
calls this quarter. Rotate before you burn her.