CUSTOMER PROOF: memberships
1. Priya, Head of Operations, Northwind Trading WEBSITE
THE ASK
Public quote plus logo, attributed to her by name.
WHY THIS IS STRONG
She volunteered it, unprompted, on a renewal call. She has
recommended you to a peer in writing.
HER WORDS
"Memberships paid for themselves in a season. I've told
two other operators to look at you." May
2. Marcus, Contoso Retail SALES
Strong on substance, no evidence he wants to be public.
Usable in a deck and a follow-up email, not on a page.
NOT YET
Fabrikam Group: account is inactive. Excluded rather than
quietly dropped, so you can disagree with the call.